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How to better display the selling points of products in the design of marketing websites

2020-06-01 19:03:20
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Xinjiang Network Company Introduce how the selling points of the product are in the marketing type Website Design Better display in

One Network marketing website If the product's selling points cannot be well displayed on the website, it will not have the marketing function. Only if the selling points are well displayed on the website, can it catch the attention of users and improve the conversion rate. Today we will elaborate on how to refine network marketing Type website selling points are perfectly embedded in the website.

1. Or only a few

Specifically, we should try to find out what our competitors do not have. Nowadays, high-end food producers say they are green, high-end, organic and additive free. We wonder if almost all their peers say so? I don't think so. In fact, I can't even talk about selling points. This is the basic attribute that the product should have.

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2. Authenticity

Sometimes the selling points we mentioned may not be comparable, but users may not believe that many enterprises now emphasize how advanced technology is when they promote their products, which sometimes sounds untrustworthy to users, and some users do not have to understand. We must express to make users feel credible. Such high-tech things can be put in the website, but they must not be put in the front.

3. It must be what the user wants

The traditional enterprises mentioned above often like to say how advanced their technology is and what certifications they have obtained. These are not what users want. For example, an enterprise producing coatings has developed a new product, which has good technology and can breathe propaganda slogans, but it just can't sell because these are not what users want. This coating also has a feature that users want: it doesn't take off powder, which they didn't say, because it can't show their high technology content.

4. Expressed in shorter language

If the selling point of the paint just mentioned is replaced by XX, which does not remove powder. It not only has the selling points users want, but also is brief and to the point. For example, Wang Laoji, the pioneer of Chinese herbal tea, is short and to the point.


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