Xinjiang Network Company do network marketing To understand user needs first

When we conduct online marketing, especially search engine marketing, we all know such a concept: user needs. We often say that the optimization of a website is very chaotic and quickly reaches the bottleneck, but the actual Marketing website construction company Think that we are in the era of "we live in a waste of resources", and we should ask ourselves Search engine promotion We really know who is searching and who is searching? Marketing and marketing, if we don't even know who the marketing target is, then we Internet marketing company Don't think we can talk about marketing.

In any marketing, you need to be clear about the needs and interests of users. As for user demand, it is an important factor to consider in manufacturing products, finding markets, planning marketing and other aspects.

After clarifying the needs of users, we can carry out some marketing activities for users, and use appropriate advertising methods to promote them, so as to find interesting demand pain points from users. Therefore, it is important to understand users' thoughts. Clearly understand the needs of users. When we are advertising content, we focus on the focus of users' attention, and it is easier to attract users by comparing with specific visible advertising content.

Search engine spiders like original high-quality content. Therefore, if there is original high-quality content in the website, the chances and frequency of crawling website content will be higher. If the ranking and collection of the website are good, the optimization results of the website will reach the results we want. High quality content is not only original content, but also content related to the main website and product functions. Otherwise, users may not know exactly what you want to say, and valuable content for users will be very attractive. Well, update once or twice a week. Of course, it would be better if it could be updated every day.

The speed of opening a website is the speed that affects the user experience of the website. If the website is loaded for more than 5 seconds before opening, 80% of users may leave. If such problems exist in your corporate website, you should optimize the website in time, adjust the relevant details in the website, and select a server with good performance and stability to ensure that the website opens quickly without affecting the clarity of the picture. The next step of online marketing is to optimize and compress the images on the web page to speed up the loading speed of the web page as much as possible.