With the popularity of mobile intelligent terminals and the popularity of social media, dithering has become a popular social software, attracting a large number of users. Tell you that more and more enterprises are also beginning to incorporate dithering into their social marketing strategies to promote corporate dithering, with the purpose of attracting more potential audiences' attention and improving their popularity and conversion rate by showing their brands, products and services. How is the enterprise's dithering promotion realized?

1、 Determine promotion target and audience

In the telephone consultation of Xinjiang Internet Corporation, the operation expert enterprises need to clarify their own promotion goals and audience before promotion, such as to enhance brand awareness, increase short-term sales, expand influence or other purposes. At the same time, it is also necessary to determine the age, occupation, hobbies and consumption behavior of the audience group in order to carry out targeted promotion.

2、 Creative production and release

Dithering is a video content dominated platform, so the content and production of creative videos are very important. Enterprises can produce creative videos through the following methods:

1. Product demonstration and promotion: call The operation experts in the consultation said that by showing the functions, features and advantages of the product, the internal attributes and external forms of the product are presented to the audience to increase the desire to buy goods.

2. Event planning and reporting: use the power of the Internet and social media to plan and report online events to attract users' attention and participation.

3. Creative short films: create interesting and eye-catching short films through creative storylines, animations, sound effects and other ways to arouse resonance and share among users.

The video will be released after the creative production is completed. The release of dithering is also particular. A successful release should include the following elements:

Use the appropriate time to release videos at night or on weekends and days to produce better results. Users are more likely to watch videos at this time.

Data analysis and distribution are targeted at different audience groups, and the effect will be better if the data is analyzed and released separately.

Make use of hot topic publishing to interact with users and attract users' interest by making use of hot topics in the current society.

3、 Focus on interaction

In the promotion process, attention should be paid to the interaction with the audience. In the telephone consultation of Xinjiang Network Company, the operation expert said that through likes, comments, interactions and other ways, user activity would be enhanced, and brand exposure and promotion would be promoted. Through the management of interaction, enterprises can increase user stickiness and provide better service experience for the audience.

4、 Partner and star endorsement

Enterprise dithering promotion can also cooperate with stars for endorsement and smart cooperation. The purpose is to use its popularity to build brand awareness and accelerate all-round development. Of course, we can also find some people friendly stars to speak for us, form the trust of users, strengthen the interaction between users and brands, and improve the word-of-mouth effect of brands in the audience.

5、 Data analysis

What cannot be ignored is that data analysis is very important. It can provide data to predict and explain the promotion effect, which is of great help to enterprises' dithering promotion. Call at In the telephone consultation, the operation expert said that the enterprise should conduct data analysis in two ways: be sure to analyze the time length, release frequency, audience participation, interactive behavior and other data of its own brand and products. According to the analysis results, make corresponding decisions to improve the promotion effect.

In a word, enterprise dithering promotion is everywhere. Enterprises need to seize the opportunity to grasp the key skills of dithering marketing. Take appropriate methods to release appropriate videos, guide the audience to interact, analyze data, and constantly optimize, so as to stand out in the competitive market, quickly promote their own brands and products, and enhance market competitiveness.