Xinjiang Website Construction Company Basis for judging the marketing value of enterprise websites

How do we generally judge whether corporate websites have marketing value? Let's follow Xinjiang Website construction company Analyze it.

1. Source of visitors:

The access statistics system divides visitor sources into three types: direct access, external links and search engines. This part of content has been introduced in the chapter "Achieving the automatic propagation effect of search engines". Basically, if visitors come from direct access, they already know your website address. If they enter from external links, It is necessary to judge the relevance between the external platform and its own business. If it is a search engine, it is necessary to look at the visitors' search terms.

Generally speaking, search engines and external links are the most valuable sources of visitors. Direct access also brings great traffic value, but this is not network marketing The value brought by other means is the value brought by other means. After all, visitors already know the website before they visit, so this is not a big value for the website itself.

2. Search term:

Search term refers to the specific keywords searched by the visitors visited through the search engine. There are many kinds of keywords searched by visitors. We judge the value of different types of search terms one by one.

3. Brand words:

The amount of traffic visited by visitors by searching the brand name of the enterprise. In order to achieve a large visitor base for such keywords, enterprises need to have a large brand influence. For example, a large number of visitors search for keywords such as "Lenovo" and "IBM" every day, which means that customers already know these brand words. Suppose that a newly registered company has less people know its name, The traffic from the company name search will be relatively small.

4. Question words:

Only visitors search the traffic brought by a certain problem. If the problem searched by visitors is closely related to the problem that can be solved by the enterprise website, the value of the visit is also great. Whether it is brand words, business words or problem words, the data visited by these keywords is worth every Marketing website construction Our enterprises should make a good analysis, analyze the access value of these keywords, increase the number of valuable keyword visits, and make the marketing value of our website become greater and greater.