Xinjiang Optimization Company Let's talk about some algorithms of a search engine

below Xinjiang optimization The company takes you to understand some algorithms of search engine, taking Baidu as an example:

1. Blue sky algorithm: the main attack is the selling of soft articles and directories on news source websites. In fact, the blue sky algorithm is very timely, because in 2016, many optimization companies claimed to be able to access Baidu's home page through the news source website, and they did. A large number of optimization companies were confused by the algorithm update.

2. Breeze algorithm: mainly to combat the cheating of web page titles. For example, the title is false and there are keywords in the title.

3. Lvluo algorithm: released on February 19, 2013. It is mainly to crack down on hyperchain intermediaries, websites that sell links, and websites that buy links.

4. Lvluo Algorithm 2.0: It is an upgraded version of the Lvluo Algorithm based on its name. This time, it mainly attacks the situation that some websites go everywhere to other websites to publish junk soft text links, and increases the efforts to filter soft text links;

6. Lightning algorithm: released on October 19, 2017. It is mainly aimed at the response speed of the mobile end of the website. If the first screen of the mobile website is opened within two seconds, the traffic tilt will be obtained. If it is not opened within three seconds, the right will be reduced.

7. Thunderbolt algorithm: released on November 20, 2017. The main target of attack is Baidu optimized ranking through malicious swiping and clicking. At the end of December last year, many websites dropped their rankings. In fact, it is not very difficult for traditional enterprises to optimize, as long as they adhere to the release of original articles and reasonably do a good job in the internal chain. Then don't think about opportunism. After a month or two of keyword ranking or Baidu home page, go to the same industry website to exchange friendship links, it's OK. Remember not to cheat. Website optimization The purpose of cheating is to improve the user experience. Generally, cheating does not translate very well. So don't cheat.

In addition, the traffic of search engines is actually declining in recent years. With the advent of the mobile Internet era, traffic fragmentation is serious. In this case, what we need to do is not only to optimize the website, but to create a Construction website optimization Set a closed loop.