Xinjiang Website Construction Company explain Marketing website construction What planning rules need to be followed for design and production
The first is to get more traffic through the search engine Website construction Compared with ordinary websites, the construction of Zhongshan website is more consistent with the crawling principle of Baidu and other search spiders. It can quickly obtain web page inclusion and ranking. The website is highly viscous and more popular with Baidu and other search engines. The ranking will become better and more stable. Search spiders are more likely to grab web pages through careful planning of website structure, web front-end code, etc, Build website Design and production shall be carried out according to these planning rules. Website stickiness comes from the second point.
Generally, people use statistical software to count the traffic of each page of the website over a period of time, and put the content page with large traffic on the home page or column page to highlight the problem. Because these high traffic pages are generally of interest to users, putting them in places where users can easily find them can improve the conversion rate, reduce the website bounce rate, and help build the website user experience. However, the statistics of page traffic is only the first step, because the high page traffic may be due to more external links, more promotion or more internal links, which does not fully reflect the user's behavior, This is what we need to consider, so we need more data statistics on bounce rate and dwell time for fine-tuning. On the basis of high traffic, we need to continue to filter pages.
Secondly, the inquiry conversion rate of the construction of marketing websites is far higher than that of traditional websites, so how does it do it? Here are two points: The small point is that the overall design and user experience of the website are much higher than those of traditional websites. First of all, it will give people a glimpse, which is simple, convenient and clear to operate. Natural users will spend more time to understand and solve the problem of first impression, which often determines the bounce rate of the web page. The second small point is the positioning, planning and arrangement of website content. How to explain the selling points of products, customer cases and market feedback to users, tell the pain points of users, highlight the advantages of products, and firmly grasp the psychology of users. This requires a deep foundation. In addition to in-depth understanding of market products, what kind of creativity should be planned to make these information well displayed.
Thirdly, the website is made step by step through website positioning planning, product selling point refining, user pain analysis, marketing keyword positioning screening and other links. I believe that the value brought to the enterprise is incalculable.
